To celebrate our one millionth follower on Twitter, we're giving away one million grains of quinoa. That's right — our one millionth follower will receive a million grains (about 5 lbs) of delicious quinoa, plus a $50 gift card from Whole Foods Market.

Other brands are giving away iPods and laptops. Whole Foods gives away something I can neither spell nor pronounce ... and gets a million followers?

OK there is a gift voucher too ... but only $50 ...

All I can say is they must have some brand power and great advocates to spread such a lame competition, but kudos and more power to them.

They also took the risky decision to post the last 5 tweets right on the site ... dangerous! :)